Marketing Management

A working professional with an experience of 1-5 years or a student of management domain, this course will help and make you understand the core concepts of marketing in a very simple manner. This MBA level course covers most of the marketing curriculum taught all across the leading institutions.

1. You will learn various concepts of marketing, right from an overview of marketing to marketing Mix – 4Ps and 7Ps of marketing.
2. You will learn marketing research and segmentation, targeting and positioning (STP).
3. You will learn consumer and business buying behaviour.
4. You will learn Marketing Information Systems
5. You will learn Consumer Buying Behaviour, structural models of attitude
6. You will learn positioning based on segmentation and targeting