A working professional with an experience of 1-5 years or a student of management domain, this course will help and make you understand the core concepts of marketing in a very simple manner. This MBA level course covers most of the marketing curriculum taught all across the leading institutions.
- You will learn various concepts of marketing, right from an overview of marketing to marketing Mix – 4Ps and 7Ps of marketing.
- You will learn marketing research and segmentation, targeting and positioning (STP).
- You will learn consumer and business buying behaviour.
- You will learn Marketing Information Systems
- You will learn Consumer Buying Behaviour, structural models of attitude
- You will learn positioning based on segmentation and targeting